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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Snapchat launches shoppable AR Lenses
2+ day, 3+ hour ago (36+ words) campaignlive.co.uk Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat....
Sky and Warner team up on Lego Batman-themed broadband spot
2+ day, 11+ hour ago (33+ words) Campaign UK Sky is pushing its broadband service with a series of ads starring Lego Batman, created in partnership with Warner Bros Pictures....
Pinterest's first global CMO exits after eight years
2+ day, 10+ hour ago (20+ words) Campaign UK The social media platform has not yet announced a replacement....
Sky launches #WatchOnSky automated viewing on Twitter
2+ day, 12+ hour ago (35+ words) Campaign UK Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet....
Asos jumps on new Instagram video carousel ads
2+ day, 23+ hour ago (39+ words) Campaign UK Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell....
Facebook corporate becomes Meta - good move or 'pitiful'?
3+ day, 6+ hour ago (44+ words) Campaign UK Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse. by Mariah Cooper and John Harrington...
In pictures: Vodafone launches Voxi
3+ day, 6+ hour ago (23+ words) Campaign UK Vodafone hosted a secret gig at the Old Truman Brewery to launch its youth network Voxi....
Video growth prompts Facebook ad upgrade
3+ day, 6+ hour ago (458+ words) The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first…...
'The follower number means nothing': new tool aims to help marketers root out influencer fraud
2+ day, 22+ hour ago (609+ words) by Omar Oakes | 8 October 2018 Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media agency behind a tool designed to spot fake engagement has claimed. The Social Chain Group claims Like-Wise,…...
Canva "Make the logo bigger” by Stink Studios
2+ day, 23+ hour ago (29+ words) Campaign UK Online design and publishing platform Canva has showcased its design tools with an out-of-home takeover of London Waterloo station....